| 000 | 00906nam a22002895 4500 | ||
|---|---|---|---|
| 999 |
_c270564 _d270564 |
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| 003 | pucpr | ||
| 005 | 20180719155802.0 | ||
| 008 | 180719ssp 2017 a|||grb|| 00| 0 eengd | ||
| 020 | _a9788417024352 | ||
| 040 |
_aEVLG _bspa _erda |
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| 049 | _aevl | ||
| 092 |
_223 _a658.8 _bC169p |
||
| 100 | 1 | _aCalvo Porral, Cristina | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cCristina Calvo Porral, John L. Stanton. |
| 264 |
_aMadrid : _bESIC Editorial, _c2017. |
||
| 300 |
_a311 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _btxt |
||
| 337 |
_2rdamedia _bn |
||
| 338 |
_2rdacarrier _bnc |
||
| 490 | _aLibros Profesionales de Empresa | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_9131165 _aMarketing |
|
| 650 | 0 |
_9164070 _aSales management |
|
| 650 | 0 |
_979988 _aConsumers _xAttitudes. |
|
| 700 |
_9295672 _aStanton, John L. |
||
| 942 |
_2ddc _c6 _e23 _h658.8 |
||