000 04128cam a22005297i 4500
999 _c270511
_d270511
001 20492333
003 OSt
005 20180612150125.0
008 180511s2017 enka ob 001 0 eng d
010 _a 2018300580
020 _a9781787147171 (print)
020 _a1787147177 (print)
020 _z9781787147164 (online)
020 _z1787147169 (online)
020 _z9781787430143 (epub)
020 _z1787430146 (epub)
035 _a(OCoLC)on1001386440
040 _aYDX
_beng
_cYDX
_erda
_dBTCTA
_dSISMU
_dOCLCF
_dCUY
_dDLC
042 _alccopycat
043 _ae-uk---
_ae-fr---
_ae-gx---
050 0 0 _aHF5718.2.G7
_bH69 2017
082 0 4 _a395.520943
_223
245 0 0 _aHow strategic communication shapes value and innovation in society /
_cedited by Betteke van Ruler, University of Amsterdam, Netherlands [and 3 others].
_h[electronic resource]
250 _aFirst edition.
264 1 _aUnited Kingdom ;
_aNorth America :
_bEmerald Publishing,
_c2017.
300 _aElectronic text (xiii, 191 pages) :
_billustrations ;
_c24 cm.
336 _2rdacontent
_btxt
_atext
337 _2rdamedia
_bn
_acomputer
338 _2rdacarrier
_bnc
_aonline resource
490 0 _aAdvances in public relations and communication management,
_x2398-3914 ;
_vv. 2
504 _aIncludes bibliographical references and index.
505 0 _aEducating society's future PR practitioners: an exploration of 'preparedness' as a qualitative indicator of higher education performance -- Contextualising change in public sector organisations -- When a nation's leader is under siege: managing personal reputation and engaging in public diplomacy -- Towards a societal discourse with the government? A comparative content analysis on the development of social media communication by the British, French and German National Governments 2011 - 2015 -- Lessons learned: communication studies in transition -- Secrets of public affairs -- Social media: the dialogue myth? How organizations use social media for stakeholder dialogue -- Clarifying skills and competencies in organisational decision making - perceptions of finnish communication professionals -- Reputation: a cross-disciplinary study of key concepts in public relations, business administration, and public administration -- About the Contributors -- Index.
520 _aCommunication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society we ́re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.
650 0 _aBusiness communication
_zGreat Britain.
650 0 _aBusiness communication
_zFrance.
650 0 _aBusiness communication
_zGermany.
650 7 _aBusiness communication.
_2fast
651 7 _aFrance.
_2fast
651 7 _aGermany.
_2fast
651 7 _aGreat Britain.
_2fast
700 1 _aRuler, Betteke van,
_d1948-
700 _aOyvind, Ihlen.
_9295593
700 1 _aSmit, Iekje,
700 1 _aRomenti, Stefania,
856 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4931921
_zPresione para acceder el libro en línea
942 _2lcc
_c6
_hHF5718.2.G7 H69 2017