000 01073cam a2200313 a 4500
999 _c269200
_d269200
001 17066560
003 OSt
005 20180327115021.0
008 111202s2016 at a b 001 0 eng
010 _a 2011944636
020 _a9781285858913
020 _a1285858913
040 _aDLC
_cDLC
_bspa
_erda
042 _apcc
050 0 0 _aHF5718.3
_b.G84 2016
100 1 _aGuffey, Mary Ellen.
_eauthor
245 1 0 _aEssentials of business communication /
_cMary Ellen Guffey, Dana Loewy.
250 _aTenth Edition
260 _aAustralia :
_bCengage Learning,
_c20136.
300 _a1 v. (various pagings ) :
_bill. ;
_c28 cm.
336 _2rdacontent
_btxt
_atext
337 _2rdamedia
_bn
_aunmediated
338 _2rdacarrier
_bnc
_avolume
504 _aIncludes bibliographical references and index.
505 _aUnit 1: Workplace Communication Today. Communicating in the Digital-Age Workplace -- Unit 2: The Business Writing Process -- 2. Planning Business Messages -- 3. Organizing and Drafting Business Messages -- 4. Revising Business Messages -- Unit 3: Workplace Messages -- 5. Short Workplace Messages and Digital Media -- 6. Positive Messages -- 7. Negative Messages -- 8. Persuasive and Sales Messages -- Unit 4: Business Reports -- 9. Informal Reports -- 10. Proposals and Formal Reports -- Unit 5: Professionalism and Team, Meeting, and Presentation Skills -- 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings -- 12. Business Presentations -- Unit 6: Employment Communication -- 13. The Job Search and Résumés in the Digital Age -- 14. Interviewing and Following Up -- Appendixes -- A. Document Formats -- B. Proofreading and Corrections Symbols -- C. Citation and Documentation Formats -- Front Matter and End Matter -- Grammar/Mechanics Handbook -- Key to Grammar/Mechanics Checkups.
520 _aGuffey and Loewy's ESSENTIALS OF BUSINESS COMMUNICATION presents a streamlined approach to business communication, featuring coverage of current technologies to prepare students for success in today's hyper-connected digital workplace. Exercises help students build confidence as they review grammar, punctuation, and writing guidelines. Students learn basic writing skills and apply them to e-mails, memos, letters, reports, and resumes. Model documents, exercises, and activities introduce the latest business communication practices. Digital resources in MindTap® include Aplia auto-graded content and grammar assignments, Write Experience for auto-graded writing assessment, and YouSeeU™ to facilitate oral communication through digital video.
650 0 _aBusiness writing.
650 0 _aEnglish language
_xBusiness English.
650 0 _aBusiness communication.
700 1 _aLoewy, Dana.
_eauthor
942 _2lcc
_c6
_hHF5718.3 .G84 2016