| 000 | a | ||
|---|---|---|---|
| 999 |
_c268950 _d268950 |
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| 003 | OSt | ||
| 005 | 20180307113712.0 | ||
| 008 | 170814t2016 xxua|||fs|||| 001 0 eng d | ||
| 020 | _a9781631576768 | ||
| 040 |
_aEVLG _bspa _erda _cost |
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| 050 |
_aHF5718 _b.M454 2017 |
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| 100 |
_aMen, Rita Linjuan _eauthor |
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| 245 |
_aExcellence in internal communication management / _h[electronic resource] _cRita Linjuan Men and Shannon A. Bowen ; with foreword contributed by industry leader Keith Burton. |
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| 250 | _aFirst Edition: 2017 | ||
| 260 |
_aNew York : _bBusiness Expert Press, _cc2017. |
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| 300 |
_aElectronic text (xxii, 217 pages) : _btables ; |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _acomputer |
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| 338 |
_2rdacarrier _aonline resource |
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| 490 | _aPublic Relations Collection | ||
| 504 | _aIncludes bibliographical references (pages 191-212) and index. | ||
| 505 | _aIntroduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index. | ||
| 520 | _aThis book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. | ||
| 650 | 0 |
_967219 _aBusiness communication |
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| 700 |
_9295216 _aBowen, Shannon, A. _eauthor |
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| 700 |
_9295217 _aBurton, Keith. _eAuthor of introduction, etc. |
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| 856 |
_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 _zPresione para acceder el libro en línea |
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| 942 |
_c7 _2lcc _hHF5718.M454 2017 |
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