| 000 | 00886nam a22002415i 4500 | ||
|---|---|---|---|
| 999 |
_c268934 _d268934 |
||
| 001 | 18864639 | ||
| 003 | OSt | ||
| 005 | 20180305101300.0 | ||
| 008 | 151119r2016 nyua fs 000 0 eng | ||
| 010 | _a 2015957959 | ||
| 020 | _a9783662484890 | ||
| 020 | _a9783662484906 (ebook) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 |
_aHD30.28 _b.K68 2016 |
||
| 100 |
_93674 _aKotler, Philip, _d1931- _eauthor |
||
| 245 | 0 | 4 |
_aThe quintessence of strategic management : _bwhat you really need to know to survive in business / _cPhilip Kotler, Roland Berger & Nils Bickhoff. _h[electronic resource] |
| 250 | _aSecond Edition | ||
| 264 | 1 |
_aNew York, NY : _bSpringer Berlin Heidelberg, _c2015. |
|
| 300 |
_aElectronic text (vii, 113 pages) ; _btables. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 440 |
_9295175 _aQuintessence Series |
||
| 504 | _aIncludes bibliographical references (pages 111-113). | ||
| 505 | _a1. Introduction: Essential Strategy Know-How and Nothing More -- 2. Strategy and Strategic Management: A First Basic Understanding -- 3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact -- 4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- 5. Summary: It´s Your Turn! -- About the Authors -- Bibliography. | ||
| 520 | _aThis book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. | ||
| 650 | 0 |
_9174959 _aStrategic planning |
|
| 650 | 0 |
_967258 _aBusiness management. |
|
| 700 |
_9295176 _aBerger, Roland. _eauthor |
||
| 700 |
_9295177 _aBickhoff, Nils _eauthor |
||
| 856 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-live _zPresione para acceder el libro en línea |
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| 942 |
_2lcc _c7 _hHD30.28 .K68 2016 |
||