| 000 | a | ||
|---|---|---|---|
| 999 |
_c267817 _d267817 |
||
| 003 | pucpr | ||
| 005 | 20180309140927.0 | ||
| 008 | 180309s2016 sp a|||f b||| 000 0 spa d | ||
| 020 | _a978841642636 | ||
| 040 |
_aEVLG _bspa _erda |
||
| 049 | _aevl | ||
| 092 |
_a658.827 _bA2837b |
||
| 100 |
_aAguilera Gamoneda, Joaquin de _944080 |
||
| 245 |
_aBranded entertainment : _bcuando el branded content se convierte en emtretenimiento / _cJoaquín de Aguilera, Miguel Baños. |
||
| 264 |
_aMadrid : _bESIC Editorial, _c2016. |
||
| 300 |
_a253 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _btxt |
||
| 337 |
_2rdamedia _bn |
||
| 338 |
_2rdacarrier _bnc |
||
| 490 | _aLibros profesionales de empresa | ||
| 504 | _aBibliography : (p. [245]-253). | ||
| 650 | 0 |
_9295256 _aProduct placement is mass media |
|
| 650 | 0 |
_9154120 _aProduct management |
|
| 650 | 0 |
_9204258 _aBranding (Marketing) |
|
| 942 |
_c6 _2ddc _e23 _h658.827 |
||