000 00762nam a2200241Ia 4500
001 35475
003 BIBL
005 20160527195316.0
008 701123s1970 nyua b 00100 eng
010 _a 78096238 //r85
020 _a0070088381
049 _aEVLR
_bR
_b658.8
_bH236
_cc1
050 0 _aHF5415
_b.H1867
082 0 _a658.8
_219
092 _aR
_b658.8
_bH236
245 0 0 _aHandbook of modern marketing.
_cVictor P. Buell: editor-in-chief. Carl Heyel: coordinating editor.
260 0 _aNew York
_bMcGraw-Hill
_c[1970]
300 _a1 v. (various pagings)
_billus.
_c24 cm.
350 _a27.50
504 _aIncludes bibliographies.
650 0 _aMarketing
_xAddresses, essays, lectures.
_9131165
_2Local
700 1 0 _aBuell, Victor P.
_eed.
_9205546
_2Local
999 _c26655
_d26655