000 00823nam a2200265Ia 4500
001 35473
003 BIBL
005 20160527195316.0
008 851106s1986 moua b 00110 eng
010 _a 85028451
020 _a0801606020
049 _aEVLR
_bR
_b658.8
_bB513m
_cc1-2
050 0 _aHF5415
_b.B44113 1986
082 0 _a658.8
_219
092 _aR
_b658.8
_bB513m
100 1 0 _aBerkowitz, Eric N.
_960303
_2Local
245 1 0 _aMarketing
_cEric N. Berkowitz, Roger A. Kerin, William Rudelius.
260 0 _aSt. Louis
_bTimes Mirror/Mosby College Pub.
_c1986.
300 _axxv, 747 p.
_bill. (some col.)
_c26 cm.
500 _aIncludes indexes.
504 _aBibliography: p. 699-713.
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aKerin, Roger A.
_942528
_2LEMB
700 1 0 _aRudelius, William
_942529
_2LEMB
999 _c26653
_d26653