000 01340nam a2200337Ia 4500
001 34747
003 BIBL
005 20160527195138.0
008 840626s1985 caua b 00110 eng
010 _a 84013172 //r892
020 _a0534033539
049 _aEVLG
_b791.44
_bE13b2
_cc1
050 0 _aPN1992.55
_b.E18 1985
082 0 _a791.44/0236/0973
_219
092 _a791.44
_bE13b2
100 1 0 _aEastman, Susan Tyler.
_9219302
_2Local
245 1 0 _aBroadcast/cable programming
_bstrategies and practices
_cSusan Tyler Eastman, Sydney W. Head, Lewis Klein.
250 _a2nd ed.
260 0 _aBelmont, Calif.
_bWadsworth Pub. Co.
_cc1985.
300 _a529 p.
_bill.
_c25 cm.
490 0 _aWadsworth series in mass communication
_9186586
_2Local
500 _aRev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
500 _aIncludes indexes.
504 _aBibliography: p. [485]-513.
650 0 _aTelevision programs
_xPlanning.
_9177661
_2Local
650 0 _aCable television
_xPlanning.
_967632
_2Local
650 0 _aRadio programs
_xPlanning.
_9156444
_2Local
700 1 0 _aHead, Sydney W.
_9233662
_2Local
700 1 1 _aEastman, Susan Tyler.
_tBroadcast programming, strategies for winning television and radio audiences.
_9219302
_2Local
700 1 0 _aKlein, Lewis
_d1927-
_9242466
_2Local
999 _c26064
_d26064