000			04052cam a2200373 i 4500
999			_c260094 _d260094
003			pucpr
005			20170621104553.0
008			170615s2015 mduag 001 0 eng
010			_a 2014037263
020			_a9781442246669 (hardcover : alk. paper)
020			_a9780810884106 (pbk. : alk. paper) : $45.00
020			_z9780810884113 (ebook)
040			_aDLC _beng _cDLC _erda _dDLC _dAR
041			_aspa
042			_apcc
049			_aevl
050	0	0	_aMT67 _b.Z34 2015
082	0	0	_a781.5/413 _223
092	0		_aSM 781.5413 _bZ18w3
100	1		_aZager, Michael.
245	1	0	_aWriting music for commercials : _btelevision, radio, and new media / _cMichael Zager.
250			_aThird edition.
264		0	_aLanham, Maryland : _bRowman & Littlefield, _c©2015
300			_axvi, 312 pages : _billustrations, music ; _c26 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505	0		_aAdvertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and web series (webisodes) -- Sound design and foley effects -- The business of commercials.
520			_aIn Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features *Easy-to-read chapters for beginning and intermediate music composition students. *Over a hundred graphics and musical examples *Interviews with industry professionals *An assortment of assignments to train and test readers, preparing them for the world of writing music for various media. *Audio samples that illustrate the book's principle, which can now be accessed online. Writing Music for Commercials is designed not only for composers but for students and professionals at every level." --Publisher description.
590			_aAR16-29547 ; Rec. 19/jul/2016
650		0	_aMusic in advertising _xInstruction and study.
650		0	_aTelevision advertising
650		0	_aRadio advertising
650		0	_aInternet advertising
942			_2ddc _c6 _e23 _h781.5413