000 03555cam a2200373 i 4500
999 _c259532
_d259532
001 19482803
003 OSt
005 20200605163404.0
008 170206s2017 pau 000 0 eng
010 _a 2016049762
020 _a9781522518655 (hardcover)
020 _z9781522518662 (ebook)
020 _z1522518657
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHD9940.A2
_b.A28 2017
082 0 0 _a746.9/2068
_223
245 0 0 _aAdvanced fashion technology and operations management /
_cAlessandra Vecchi, London College of Fashion, University of London Arts, UK.
_h[electronic resource]
264 1 _aHershey :
_bBusiness Science Reference,
_c[2017]
300 _axxii, 443 pages ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 0 _aAdvances in business information systems and analytics (ABISA) book series.
504 _aIncludes bibliographical references and index.
505 _aChapter 1. Fashion Technology and the Development of New Business Models -- Chapter 2. Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation: Case-Studies in Menswear and Womenswear Adaptation -- Chapter 3. Mastering Fashion Supply Chain Management and New Product Development in the Digital Age -- Chapter 4. The “Day-After” Gleam: Reverse Logistics in the Luxury Fashion Sector and Its Impact on Consumer Value Perception -- Chapter 5. The Happy Feet Fashion Wearable Project: Co-Creation and Collaboration -- Chapter 6. A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats -- Chapter 7. The Shop of the Future: Bridging the Online/Offline Experience Gap in Fashion Retail Through Virtual Reality -- Chapter 8. Convergence of Physical and Virtual Retail Spaces: The Influence of Technology on Consumer In-Store Experience -- Chapter 9. Exploring the Enigma of the Happiness Construct in Phisycal Fashion Experiences -- Chapter 10. Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings -- Chapter 11. The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention -- Chapter 12. Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China -- Chapter 13. Let It Go: Consumer Empowerment and User-Generated Content – An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age -- Chapter 14. The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement -- Chapter 15. Size Recommendations in Online Fashion Retail: Opportunities and Challenges -- Chapter 16. Fashion Fusion in Kazakhstan: Advanced Technology Converges With the Past -- Compilation of References -- About the Contributors -- Index.
520 _a"This book is a pivotal reference source for the latest developments management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--
_cProvided by publisher.
650 0 _aFashion merchandising.
650 0 _aBusiness logistics.
650 0 _aBranding (Marketing)
700 1 _aVecchi, Alessandra,
_eeditor.
856 _uhttps://login.ezproxy.pucpr.edu/login?url=http://dx.doi.org/10.4018/978-1-5225-1865-5
_yAcceso Remoto
942 _2lcc
_c7