| 000 | 01279cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 15412870 | ||
| 003 | pucpr | ||
| 005 | 20170307112405.0 | ||
| 007 | ta | ||
| 008 | 170307s2009 mauab b 001 0 eng | ||
| 010 | _a 2008036086 | ||
| 020 | _a9780073381077 (alk. paper) | ||
| 020 | _a0073381071 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dBWX _dDLC |
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| 041 | _aspa | ||
| 049 | _aevl | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2009 |
| 092 |
_a659.1 _bA6817c 2009 |
||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a12th ed. | ||
| 264 |
_aBoston : _bMcGraw-Hill Irwin, _c©2009 |
||
| 300 |
_axlii, 724 pages : _billustrations (chiefly col.), maps ; _c29 cm. |
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| 504 | _aIncludes bibliographical references (p. 668-686) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0825/2008036086.html |
| 942 |
_2ddc _c6 _e23 _h659.1 |
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| 999 |
_c257976 _d257976 |
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