000 03216cam a2200397 i 4500
001 19177496
003 pucpr
005 20170217101151.0
008 170217s2016 sp ab 000 0 spa
010 _a 2016025649
020 _a9788416583355
040 _aDLC
_beng
_cDLC
_erda
_dDLC
041 _aspa
049 _aevl
050 0 0 _aHF5415.13
_b.W48 2016
082 0 0 _a658.802
_223
092 _223
_a658.802
_bW538h
100 1 _aWestwood, John,
_d1947-
_eauthor.
240 _aHow to write a marketing plan.
_lSpanish
245 1 0 _aPreparar un plan de marketing /
_cJohn Westwood ; traducción y adaptación : Carlos Ganzinelli.
264 1 _aEspaña :
_bPROFIT Editorial,
_c©2016.
300 _a171 pages :
_billustrations, map ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aMarketing
520 _a"
650 0 _aMarketing
_xManagement.
942 _2ddc
_c6
_e23
_h658.802
999 _c257599
_d257599