000 00814nam a2200241Ia 4500
001 34103
003 BIBL
005 20160527195021.0
008 891115s1989 nyua b 00110 eng
010 _a 89045735
020 _a0029184614
_c29.95
050 0 0 _aHF5415.122
_b.K68 1989
082 0 0 _a658.8
_220
100 1 0 _aKotler, Philip,
_93674
_2LEMB
245 1 0 _aSocial marketing
_bstrategies for changing public behavior
_cPhilip Kotler, Eduardo L. Roberto.
260 0 _aNew York
_bFree Press
_aLondon
_bCollier Macmillan
_cc1989.
300 _axii, 401 p.
_bill.
500 _aIncludes index.
504 _aIncludes bibliographical references (p. 371-389).
650 0 _aSocial marketing.
_9171796
_2Local
650 0 _aBehavior modification
_959310
_2Local
700 1 0 _aRoberto, Eduardo L.
_9270023
_2Local
999 _c25465
_d25465