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001 333322
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008 151214t2004 sp a 001 0 spa d
020 _a8420541982
082 0 0 _a658.8
_bK874m E 2004
100 1 _aKotler, Philip,
_93674
_2LEMB
240 1 0 _aMarketing.
_lSpanish
245 1 0 _aMarketing
_cPhilip Kotler, Gary Armstrong ; traducción : Clara E. Rivera Rodríguez, María de Ancos Rivera.
250 _a10<U+00AA> ed.
260 _aMadrid
_bPearson
_cc2004.
300 _axxvi, 758 p.
_bill.
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aArmstrong, Gary
_95797
_2LEMB
999 _c249828
_d249828