000			04012nam a2200409Ia 4500
003			pucpr
005			20220427195030.0
008			150731s2010 nyua b 001 0 eng
010			_a 2010005389
020			_a9781568989693
020			_a1568989695
020			_a9781616893507
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050	0	0	_aZ246 _bL87 2010
082	0	0	_a686.2/2 _222
100	1		_aLupton, Ellen. _9248286
245	1	0	_aThinking with type : _ba critical guide for designers, writers, editors, & students. / _cEllen Lupton. _htxt
250			_a2nd rev. and expanded ed.
264			_aNew York : _bPrinceton Architectural Press, _c2010.
300			_a224 p. _bill. (chiefly col.) _c22 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505			_aLETTER : -- Humanism and the body -- Enlightenment and abstraction -- Monster fonts -- Reform and revolution -- Type as program -- Type as narrative -- Back to work -- Anatomy -- Size -- Scale -- Type classification -- Type families -- Superfamilies -- Capitals and small capitals -- Mixing typefaces -- Numerals -- Punctuation -- Ornaments -- Lettering -- Logotypes and branding -- Typefaces on screen -- Bitmap typefaces -- Typeface design -- Exercise : Modular letterforms -- Font formats -- Font licensing ; -- TEXT : -- Errors and ownership -- Spacing -- Linearity -- Birth of the user -- Kerning -- Tracking -- Exercise : space and meaning -- Line spacing -- Alignment -- Exercise : alignment -- Vertical text -- Enlarged capitals -- Marking paragraphs -- Captions -- Hierarchy -- Exercise : hierarchy -- Exercise : long lists ; -- GRID : -- Grid as frame -- Dividing space -- Grid as program -- Grid as table -- Return to universals -- Golden section -- Single-column grid -- Multicolumn grid -- Modular grid -- Exercise : modular grid -- Data tables -- Exercise : data tables ; -- APPENDIX : -- Spaces and punctuation -- Editing -- Editing hard copy -- Editing soft copy -- Proofreading -- Free advice.
520			_aCompletely revised and expanded, the second edition of Thinking with Type provides even more examples, exercises, and useful information than the first edition, published in 2004, which was quickly recognized as an essential design tool. A blank page or screen confronts the designer with fundamental questions. What kind of typeface to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, and shaped? Thinking with Type provides clear and focused guidance for students, designers, writers, and editors on how to arrange written content. Throughout the book, visual examples show how to be inventive within the systems of typographic form. With forty-eight pages of new content and dozens of additional illustrations, the second edition provides stunning examples, eye-opening demonstrations, and helpful exercises. Includes new sections on: Lining and non-lining numerals ; Small caps and enlarged capitals ; Optical sizes ; Captions ; Punctuation and ornaments ; Font formats and font licensing ; Mixing typefaces ; Hand lettering.
650		0	_aGraphic design Typography _9105245 _2Local
650		0	_aType and type-founding. _9182212 _2Local
650		0	_aTechnology _9177431
650		0	_aPrinting -- Handbooks, manuals, etc. Graphic design (Typography) -- Handbooks, manuals, etc. Packaging -- Handbooks, manuals, etc. Shippers' guides. _9266083
650		0	_aLayout _9296324
650		0	_aTypesetting. _9285400
856			_3ProQuest _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=3387329 _yAcceso Remoto
856			_3ProQuest _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=3387329 _yAcceso en el Campus PUCPR
942			_2lcc _c6 _e2nd rev. and expanded ed. _hZ246 _kGeneral _mL87 2010
999			_c248694 _d248694