000			02159nam a2200349Ia 4500
001			330830
005			20200313020141.0
008			140530s2016 nju 001 0 eng
010			_a 2014021098
020			_a9780133849622
020			_a0133849627
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD62.7 _b.S273 2016
082	0	0	_a658.02/2 _223
100	1		_aScarborough, Norman M. _9165761 _2Local
245	1	0	_aEssentials of entrepreneurship and small business management _cNorman M. Scarborough, Jeffrey R. Cornwall.
250			_aEighth Edition.
263			_a1111
264		1	_aUpper Saddle River _bPearson _c2016.
300			_apages cm
336			_btxt
337			_bn _2rdamedia
338			_bnc _2rdacarrier
500			_aIncludes index.
505	0		_aThe challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index.
650		0	_aSmall business _xManagement. _2Local _9171102
650		0	_aEntrepreneurship _992320 _2Local
650		0	_aNew business enterprises _xManagement. _9142320 _2Local
700	1		_aCornwall, Jeffrey R. _9213518 _2Local
700	1		_aZimmerer, Thomas. _tEssentials of entrepreneurship and small business management. _9192056 _2Local
999			_c247514 _d247514