| 000 | 00940nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 329768 | ||
| 005 | 20250109104151.0 | ||
| 008 | 022415t2014 maua 001 0 eng d | ||
| 020 | _a9780132784023 | ||
| 050 | 0 | 0 |
_aTX911.3 .M3 _bK68 2014 |
| 082 | 0 | 0 |
_a338.4/791068 _223 |
| 100 | 0 | 0 |
_aKotler, Philip, _93674 |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aBoston: _bPearson, _c[2014] |
|
| 300 |
_axxi, 682 pages : _bcolor illustrations ; _c29 cm. |
||
| 337 | _2rdamedia | ||
| 338 | _2rdacarrier | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aHospitality industry _xMarketing. _9112472 _2Local |
| 650 | 0 | 0 |
_aTourism _xMarketing. _9180837 _2Local |
| 700 | 0 | 0 |
_aBowen, John _q(John T.) _d1948- _964549 |
| 700 | 0 | 0 |
_aMakens, James C., _9129783 |
| 942 |
_2lcc _c29 |
||
| 999 |
_c246596 _d246596 |
||