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| 001 | 328678 | ||
| 003 | BIBL | ||
| 005 | 20160527192659.0 | ||
| 008 | 920527s2001 maua b 001 0 eng | ||
| 010 | _a 92021636 | ||
| 020 | _a0205142427 | ||
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_aKerin, Roger A. _942528 _2LEMB |
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_aStrategic marketing problems _bcases and comments _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River, NJ _bPrentice Hall _cc2001. |
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| 300 |
_axiii, 729 p. _bill. _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. _9131165 _2Local |
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| 650 | 0 |
_aMarketing _xManagement _xCase studies. _9131165 _2Local |
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_aPeterson, Robert Allen _d1944- _9150251 _2Local |
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