000			01896nam a2200361Ia 4500
001			328077
005			20200313020140.0
008			140827s2008 nyu 001 0 eng
010			_a 2007051297
020			_a9780061438523
020			_a0061438529
035			_a(OCoLC)ocn179805693
035			_a(OCoLC)179805693
040			_aDLC _cDLC _dYDX _dBTCTA _dBAKER _dYDXCP _dOCLCG _dHHO _dDLC
050	0	0	_aHD59 _b.L48 2008
082	0	0	_a659.2 _bL6654g _222
100	1		_aLevine, Michael _91186 _2LEMB
245	1	0	_aGuerrilla P.R. 2.0 _bwage an effective publicity campaign without going broke _cMichael Levine.
246	3		_aGuerrilla PR 2.0
246	3		_aGuerrilla public relations 2.0
250			_a[Rev. and updated ed.].
260			_aNew York _bCollins _cc2008.
300			_axiii, 354 p. _c21 cm.
500			_aRev. and updated ed. of: Guerrilla P.R. / Michael Levine.
500			_aIncludes index.
505	0		_aA brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle.
650		0	_aSmall business _xPublic relations. _2Local _9171102
650		0	_aIndustrial publicity _9114452 _2Local
700	1		_aLevine, Michael _d1954- _tGuerrilla P.R. _91186 _2LEMB
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip086/2007051297.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0911/2007051297-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0911/2007051297-d.html
999			_c245134 _d245134