| 000 | 01003nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 32575 | ||
| 003 | BIBL | ||
| 005 | 20160527192116.0 | ||
| 008 | 861113s1987 nyua b 00110 eng | ||
| 010 | _a 86029790 //r89 | ||
| 020 |
_a0394361652 _c25.00 (est.) |
||
| 049 |
_aEVLG _b659.11 _bB513a2 _cc1-3 |
||
| 050 | 0 |
_aHF5823 _b.B45 1987 |
|
| 082 | 0 |
_a659.1/11 _219 |
|
| 092 |
_a659.11 _bB513a2 |
||
| 100 | 1 | 0 |
_aBerkman, Harold W., _960294 _2Local |
| 245 | 1 | 0 |
_aAdvertising, concepts and strategies _cHarold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aNew York _bRandom House _cc1987. |
|
| 300 |
_axxiv, 614 p. _bill. (some col.) _c27 cm. |
||
| 500 | _aGilson's name appears first on the 1st ed. | ||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 591-596. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
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| 650 | 0 |
_aCommercial art _947736 _2LEMB |
|
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 700 | 1 | 0 |
_aGilson, Christopher C. _9102723 _2Local |
| 999 |
_c24171 _d24171 |
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