| 000 | 00777nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 32564 | ||
| 003 | BIBL | ||
| 005 | 20160527192105.0 | ||
| 008 | 740917s1974 mau b 00110 eng | ||
| 010 | _a 74020592 | ||
| 020 | _a088410253X | ||
| 049 |
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_aHF5821 _b.F45 |
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| 082 | _a659.1 | ||
| 092 |
_a659.1 _bF352a |
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| 100 | 1 | 0 |
_aFerguson, James Milton. _9222760 _2Local |
| 245 | 1 | 0 |
_aAdvertising and competition _btheory, measurement, fact _c[by] James M. Ferguson. |
| 260 | 0 |
_aCambridge, Mass. _bBallinger Pub. Co. _c[1974] |
|
| 300 |
_axiii, 190 p. _c24 cm. |
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| 504 | _aBibliography: p. 171-188. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aAdvertising _xRate of return. _947734 _2LEMB |
|
| 650 | 0 |
_aCompetition _978972 _2Local |
|
| 999 |
_c24160 _d24160 |
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