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| 001 | 323984 | ||
| 005 | 20161109111052.0 | ||
| 008 | 120911s2014 caua b 001 0 eng | ||
| 010 | _a 2012037172 | ||
| 020 | _a9781412991308 (pbk.) | ||
| 020 | _a1412991307 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHF5415.2 _b.C56 2014 |
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_a658.8/3 _223 |
| 100 | 1 |
_aClow, Kenneth E. _9211143 |
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| 245 | 1 | 0 |
_aEssentials of marketing research _bputting research into practice / _cKenneth E. Clow, Karen E. James. |
| 260 |
_aThousand Oaks, Calif.: _bSAGE, _cc2014. |
||
| 300 |
_axxii, 497 pages _billustrations _c25 centimeters. |
||
| 504 | _aIncludes bibliographical references (pages 468-480) and index. | ||
| 650 | 0 |
_aMarketing research _9131175 _2Local |
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| 700 | 1 |
_aJames, Karen E. _9239315 |
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| 942 |
_n0 _2lcc _c6 _hHF5415.2 .C56 2014 |
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