000			04932nam a2200361Ia 4500
003			pucpr
005			20220523154702.0
008			131007s1977 maua b 000 0 eng
010			_a 77001917
020			_a9780262720069
020			_a026272006X
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050	0	0	_aNA735.L3 V4 _b1977
082	0	0	_a720.9793135 _223
100	1		_aVenturi, Robert. _9287915
245	1	0	_aLearning from Las Vegas : _bthe forgotten symbolism of architectural form. / _cRobert Venturi, Denise Scott Brown, Steven Izenour. _htxt
250			_aRev. Ed.
264			_aCambridge, Massachusetts : _bMIT Press , _c1977.
300			_axvii, 192 p. _bill. ;col. ;plans. ; _c24 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
504			_aInclude Bibliography
505			_aTable of Contents -- Preface to the First Edition -- Preface to the Revised Edition -- Part I A Significance for A&P Parking Lots, or Learning from Las Vegas -- A Significance for A&P Parking Lots, or Learning from Las Vegas -- Commercial Values and Commercial Methods -- Billboards Are Almost All Right -- Architecture as Space -- Architecture as Symbol -- Symbol in Space before Form in Space: Las Vegas as a Communication System -- The Architecture of Persuasion -- Vast Space in the Historical Tradition and at the A&P -- Maps of Las Vegas -- Main Street and the Strip -- System and Order on the Strip -- Change and Permanence on the Strip -- The Architecture of the Strip -- The Interior Oasis -- Las Vegas Lighting -- Architectural Monumentality and the Big Low Space -- Las Vegas Styles -- Las Vegas Signs -- Inclusion and the Difficult Order -- Image of Las Vegas: Inclusion and Allusion in Architecture -- Studio Notes -- Part II Ugly and Ordinary Architecture, or the Decorated Shed -- Some Definitions Using The Comparative Method -- The Duck and the Decorated Shed -- Decoration on the Shed -- Explicit and Implicit Associations -- Heroic and Original, or Ugly and Ordinary -- Ornament: Signs and Symbols, Denotation and Connotation, Heraldry and Physiognomy, Meaning and Expression -- Is Boring Architecture Interesting? -- Historical And Other Precedents: Towards An Old Architecture -- Historical Symbolism and Modern Architecture -- The Cathedral as Duck and Shed -- Symbolic Evolution in Las Vegas -- The Renaissance and the Decorated Shed -- Nineteenth-Century Eclecticism -- Modern Ornament -- Ornament and Interior Space -- The Las Vegas Strip -- Urban Sprawl and the Megastructure -- Theories Of Ugly And Ordinary And Related And Contrary Theories -- Origins and Further Definition of Ugly and Ordinary -- Ugly and Ordinary as Symbol and Style -- Against Ducks, or Ugly and Ordinary over Heroic and Original, or Think Little -- Theories of Symbolism and Association in Architecture -- Firmness + Commodity Does Not Equal Delight: Modern Architecture and the Industrial Vernacular -- Industrial Iconography -- Industrial Styling and the Cubist Model -- Symbolism Unadmitted -- Form La Tourette to Neiman-Marcus -- Slavish Formalism and Articulated Expressionism -- Articulation as Ornament -- Space as God -- Megastructures and Design Control -- Misplaced Technological Zeal -- Which Technological Revolution? -- Preindustrial Imagery for a Postindustrial Era -- From La Tourette to Levittown -- Silent-White-Majority Architecture -- Social Architecture and Symbolism -- High-Design Architecture -- Summary -- Appendix: On Design Review Boards And Fine Arts Commissions -- Bibliography -- Credits --
520			_aLearning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of common people and less immodest in their erections of heroic, self-aggrandizing monuments. This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, Ugly and Ordinary Architecture, or the Decorated Shed, a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.
650		0	_aArchitecture _zNevada _zLas Vegas. _954081 _2Local
650		0	_aSymbolism in architecture _9282062 _2Local
650		0	_aNevada. _xLas Vegas. _9142286 _2Local
700	2		_aScott Brown, Denise _d1931- _9275221
700	1		_aIzenour, Steven _9239024
942			_2lcc _c6 _eRev. Ed. _hNA735.L3 _kGeneral _mV4 1977
999			_c241156 _d241156