000 01016nam a2200289Ia 4500
001 32517
003 BIBL
005 20160527192014.0
008 871023s1988 nyua 00110 eng
010 _a 87031110
020 _a0070543658
_c38.95
049 _aEVLG
_b658.85
_bR963s
_b1988
_cc1-2
050 0 _aHF5438.25
_b.R87 1988
082 0 _a658.8/5
_219
092 _a658.85
_bR963s
_b1988
100 1 0 _aRussell, Frederic Arthur
_9163335
_2Local
245 1 0 _aSelling
_bprinciples and practices
_cFrederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk.
250 _a12th ed.
260 0 _aNew York
_bMcGraw-Hill
_cc1988.
300 _axviii, 602 p.
_bill. (some col.)
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
_9133871
_2Local
500 _aIncludes indexes.
650 0 _aSelling
_9167771
_2Local
700 1 0 _aBeach, Frank Herman
_d1895-1967.
_958909
_2Local
700 1 0 _aBuskirk, Bruce D.
_9206171
_2Local
700 1 0 _aBuskirk, Richard Hobart
_d1927-
_967290
_2Local
999 _c24114
_d24114