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| 008 | 130731t2012 mx a 001 0 spa d | ||
| 020 | _a9786073214209 | ||
| 050 |
_aHF5415 _b.K62518 2012 |
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_a658.8 _bK874p E 2012 _222 |
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_aKotler, Philip, _93674 _2LEMB |
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| 240 | 1 | 0 |
_aPrinciples of marketing. _lSpanish |
| 245 | 1 | 0 |
_aMarketing _cPhilip Kotler, Gary Armstrong ; traducción : Leticia E. Pineda Ayala. |
| 250 | _aDecimocuarta edición | ||
| 260 |
_aMadrid _bPearson _cc2012. |
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| 300 |
_axxvi, 613 p. _bill. _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
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_aMarketing _9131165 _2Local |
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_aArmstrong, Gary _95797 _2LEMB |
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_c240418 _d240418 |
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