000			01890nam a2200349Ia 4500
001			313760
005			20210610181259.0
008			120719s2013 enk 000 0 eng
010			_a 2012026743
020			_a9780749464875
020			_z9780749464882 (ebook)
040			_aDLC _beng _cDLC _erda
041			_aspa
042			_apcc
050	0	0	_aHF5718 _b.T456 2013eb
082	0	0	_a659.14/4 _223
100	1		_aTheobald, Theo _9283353
245	1	0	_aOn Message _h[electronic resource] _bprecision communication for the digital age _cTheo Theobald.
250			_a1st edition.
264		1	_aLondon _bKogan Page Limited _c2013.
300			_a1 online resource
337			_2rdamedia
338			_2rdacarrier
505	0		_aAcknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.
590			_aeigm 06/2013
650		0	_aBusiness communication _967219 _2Local
650		0	_aOnline social networks. _9145145
655	0	7	_aElectronic books _2local _991167 _2Local
856	7		_3Bibliographic record display _uhttp://site.ebrary.com/lib/pucpr/docDetail.action?docID=10638813 _zPresione para acceder el libro en línea.
942			_c7 _hHF5718 _m.T456 2013eb
999			_c231477 _d231477