000			02246nam a2200337Ia 4500
001			313705
005			20160527190951.0
008			130423s2013 ilu b 001 0 eng c
010			_a 2012028267
020			_a9781555708894
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
043			_an-us---
050	0	0	_aZ692.C65 _bK46 2013
082	0	0	_a025.284 _bK351m _223
100	1		_aKennedy, Marie R. _9241728 _2Local
245	1	0	_aMarketing your library's electronic resources _ba how-to-do-it manual _cMarie R. Kennedy, Cheryl LaGuardia.
260		1	_aChicago _bNeal-Schuman, an imprint of the American Library Association _cc2013.
300			_axxi, 177 pages _billustrations _c28 cm.
337			_2rdamedia
338			_2rdacarrier
490	0		_aHow-to-do-it manuals ;
504			_aIncludes bibliographical references and index.
505	0		_aDetermining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
650		0	_aLibraries _xSpecial collections _xElectronic information resources. _9125760 _2Local
650		0	_aLibraries _zUnited States _xMarketing. _vCase studies. _9125760 _2Local
650		0	_aElectronic information resources _xMarketing. _991201 _2Local
650		0	_aLibraries _xMarketing. _9125760 _2Local
700	1		_aLaGuardia, Cheryl. _9243926 _2Local
999			_c231425 _d231425