000			01593nam a2200253Ia 4500
001			313207
005			20160527190852.0
008			120829s2014 caua b 001 0 eng
010			_a 2012033759
020			_a9781452217352 (pbk. : acid-free paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aP91.3 _b.T76 2014
082	0	0	_a302.207/2 _223
100	1		_aTreadwell, Donald. _9181305 _2Local
245	1	0	_aIntroducing communication research _bpaths of inquiry _cDonald Treadwell.
250			_aSecond edition.
260			_aThousand Oaks, California _bSAGE Publications _c2014.
263			_a1301
300			_axxii, 305 pages : |b illustrations ; |c 26 centimeters.
504			_aIncludes bibliographical references and index.
505	0		_aGetting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research
650		0	_aCommunication _xResearch _xMethodology. _978707 _2Local
999			_c230992 _d230992