000 01719nam a2200289Ia 4500
001 313180
005 20160527190849.0
008 120601s2013 cau 000 0 eng
010 _a 2012941030
020 _a9781446200728 (alk. paper)
020 _a9781446200735 (alk. paper)
040 _aDLC
_cDLC
042 _apcc
050 0 0 _aGT3405 .R35 2013
100 1 _aRaj, Razaq
_9267393
_2Local
245 1 0 _aEvents management
_bprinciples and practice
_cRazaq Raj, Paul Walters, Tahir Rashid.
250 _aSecond edition.
260 _aThousand Oaks, CA
_bSAGE Publications
_c2013.
263 _a1301
300 _avi, 392 pages
_billustrations
_c24 centimeters.
500 _aPrevious edition: 2009.
504 _aIncludes bibliographical references and index.
505 0 _aPART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry.
650 0 _aSpecial events
_xManagement.
_9173141
_2Local
700 1 0 _aWalters, Paul.
_9289308
_2Local
700 1 0 _aRashid, Tahir.
_9267754
_2Local
999 _c230967
_d230967