| 000 | 00890nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 313130 | ||
| 005 | 20160527190844.0 | ||
| 008 | 120109s2012 enka bf 001 0 eng d | ||
| 010 | _a 2012930574 | ||
| 020 | _a1849802726 | ||
| 020 | _a9781849802727 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _bH2361 _223 |
| 245 | 0 | 0 |
_aHandbook of marketing and finance _cedited by Shankar Ganesan. |
| 260 |
_aCheltenham, U.K. _aNorthampton, Mass. _bEdward Elgar _c2012 |
||
| 300 |
_ax, 322 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction. | |
| 650 | 0 |
_aMarketing _vHandbooks, manuals, etc. _9131165 _2Local |
|
| 650 | 0 |
_aFinance _vHandbooks, manuals, etc. _996504 _2Local |
|
| 999 |
_c230919 _d230919 |
||