| 000 | 00847nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 313128 | ||
| 005 | 20160527190844.0 | ||
| 008 | 130323s2012 enka b 001 0 eng d | ||
| 010 | _a 2011942542 | ||
| 020 | _a9781849800983 (hardcover) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.H347 2012 |
| 082 | 0 | 0 |
_a658.802 _bH2361 _223 |
| 245 | 0 | 0 |
_aHandbook of marketing strategy _cedited by Venkatesh Shankar and Gregory S. Carpenter. |
| 260 |
_aCheltenham, UK _aNorthampton, MA _bEdward Elgar Pub. _cc2012. |
||
| 300 |
_axx, 504 p. _bill. _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 650 | 0 |
_aStrategic planning _9174959 _2Local |
|
| 700 | 1 |
_aShankar, Venkatesh _d1962- _9276344 _2Local |
|
| 700 | 1 |
_aCarpenter, Gregory S. _9207769 _2Local |
|
| 999 |
_c230917 _d230917 |
||