000			01741nam a2200373Ia 4500
001			313127
005			20160527190844.0
008			130323s2011 enka b 101 0 eng d
010			_a 2011929458
015			_aGBB178686
020			_a9781849803021
020			_a1849803021
035			_a(OCoLC)ocn751745216
040			_aUKMGB _cUKMGB _dYDXCP _dBWX _dCDX _dNDD _dDLC
042			_alccopycat
050	0	0	_aHF1416 _b.I645 2010
082	0	4	_a658.84072 _bH2361 2011 _223
111	2		_aInternational Marketing Theory Conference _d(2010 _cUniversity of Connecticut)
111	2		_aInternational Marketing Theory Conference _d(2010 _cUniversity of Connecticut) _9238440 _2Local
111	2		_aInternational Marketing Theory Conference _d(2010 _cUniversity of Connecticut)
245	1	0	_aHandbook of research in international marketing _cedited by Subhash C. Jain, David A. Griffith.
250			_a2nd ed.
260			_aCheltenham, UK _aNorthampton, Ma. _bEdward Elgar _cc2011.
300			_axv, 417 p. _bill. _c24 cm.
500			_aPrevious ed. : 2003.
500			_a"Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market.
650		0	_aExport Marketing _xResearch _vCongresses. _942537 _2LEMB
650		0	_aAdvertising _947734 _2LEMB
650		0	_aForeign trade promotion _xResearch _vCongresses. _997844 _2Local
700	1		_aJain, Subhash C. _d1942- _9116734 _2Local
700	1		_aGriffith, David A. _9231014 _2Local
999			_c230916 _d230916