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| 001 | 312854 | ||
| 005 | 20160527190809.0 | ||
| 008 | 800304s1979 caua b 001 0 eng | ||
| 010 | _a 78073920 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aLB2341 _b.D426 1979 |
| 082 | 0 | 0 | _a378.73 |
| 245 | 0 | 0 |
_aDeveloping a total marketing plan _cJohn A. Lucas, guest editor. |
| 260 |
_aSan Francisco _bJossey-Bass _c1979. |
||
| 300 |
_aviii, 97 p. _bill. _c24 cm. |
||
| 490 | 0 |
_aNew directions for institutional research _vno. 21 _9142340 _2Local |
|
| 504 | _aBibliography: p. 89-91. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aUniversities and colleges _zUnited States _xAdministration. _9183192 _2Local |
|
| 650 | 0 |
_aEducation, Higher _zUnited States _xMarketing. _944383 _2LEMB |
|
| 650 | 0 |
_aMarketing research _9131175 _2Local |
|
| 700 | 1 |
_aLucas, John A. _d1936- _9248084 _2Local |
|
| 999 |
_c230657 _d230657 |
||