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| 008 | 920407s1993 ilua 000 0 eng | ||
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_aParmerlee, David. _9147828 _2Local |
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_aEvaluating marketing strengths and weaknesses _cDavid Parmerlee. |
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_aLincolnwood, Ill., USA _bNTC Business Books _cc1993. |
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_axiii, 238 p. _bill. _c28 cm. |
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_aAmerican Marketing Association marketing toolbox _952190 _2Local |
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| 500 | _a"American Marketing Association"--Cover. | ||
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_aMarketing _xManagement _xData processing. _9131165 _2Local |
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| 710 | 2 |
_aAmerican Marketing Association. _952191 _2Local |
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