| 000 | 00781nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 312684 | ||
| 005 | 20160527190749.0 | ||
| 008 | 830228s1984 maua b 001 0 eng | ||
| 010 | _a 83004324 | ||
| 020 | _a0534009719 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.S8689 1984 |
| 082 | 0 | 0 |
_a658.8/02 _219 |
| 245 | 0 | 0 |
_aStrategic marketing _bplanning, implementation, and control _cBarton A. Weitz [ed.], Robin Wensley [ed.]. |
| 260 |
_aBoston, Mass. _bKent Pub. Co. _cc1984. |
||
| 300 |
_ax, 500 p. _bill. _c25 cm. |
||
| 490 | 0 |
_aKent series in marketing _9119896 _2Local |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 700 | 1 |
_aWeitz, Barton A. _9188088 _2Local |
|
| 700 | 1 |
_aWensley, Robin _d1944- _9290325 _2Local |
|
| 999 |
_c230512 _d230512 |
||