000 00930nam a2200301Ia 4500
001 312669
003 BIBL
005 20160527190747.0
008 870804c19861988nju b 00110 eng
010 _a 87019346 //r88
020 _a0135164516
049 _aBUCG
_b659.1
_bK64o
_b1988
_vv
_cc
050 0 _aHF5823
_b.K45 1986
082 0 _a659.1
_219
092 _a659.1
_bK64o
_b1986
100 1 0 _aKleppner, Otto
_9120753
_2Local
240 1 0 _aAdvertising procedure
245 1 0 _aOtto Kleppner's advertising procedure.
250 _a9th ed.
260 0 _aEnglewood Cliffs, N.J.
_bPrentice Hall
_c1925, c1986.
300 _a665 p.
490 4 _aThe Prentice Hall series in marketing
_9178906
_2Local
500 _aIncludes glossary and index.
650 0 _aAdvertising
_947734
_2LEMB
700 1 0 _aRussell, Thomas
_d1941-
_9163367
_2Local
700 1 0 _aVerrill, Glenn.
_9185204
_2Local
740 0 1 _aAdvertising procedure.
999 _c230498
_d230498