000 00884nam a2200253Ia 4500
001 312597
005 20160527190735.0
008 130225s2011 mx a b 001 0 spa d
010 _a 2009455188
020 _a9786074815283
040 _aNz
_cUV0
_dDLC
_dBY
042 _alccopycat
049 _aBYCI
092 0 _a658.83
_bM1341m8 E
100 1 _aMcDaniel, Carl D.
_942526
_2LEMB
240 1 0 _aMarketing research.
_lSpanish
245 1 0 _aInvestigación de mercados
_cCarl McDaniel, Jr., Roger Gates ; traducción : Guadalupe Meza Staines, Martha E. Mauri Hernández.
250 _a8th ed.
260 _aMéxico
_bCengage Learning
_cc2011.
300 _axxx, 694 p.
_bill. (some col.)
_c27 cm.
_e1 CD-ROM (4 3/4 in.)
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_9131175
_2Local
700 1 _aGates, Roger H.
_d1942-
_9101430
_2Local
999 _c230432
_d230432