| 000 | 01069nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 312448 | ||
| 005 | 20160527190718.0 | ||
| 008 | t2012 mx a 001 0 spa d | ||
| 020 | _a9786073212458 | ||
| 049 | _aMayaguez | ||
| 090 | _aHF5415.13 .K6418 2012 | ||
| 100 | 1 |
_aKotler, Philip, _93674 _2LEMB |
|
| 245 | 1 | 0 |
_aDireccion de marketing _cPhilip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda,Mónica de la Luz Eloísa Ascanio Rivera;rev. técnica Miguel Hernández Espallardo, Enrique Carlos Bianchi. |
| 250 | _a14a ed. | ||
| 260 |
_aMéxico _bPearson Education _cc2012. |
||
| 300 |
_a1 v. (various pagings) _bill. _c27 cm. |
||
| 500 | _aTranslation of : Marketing management : analysis, planning, implementation, and control, 12th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aeigm 10/2013 | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aKeller, Kevin Lane _d1956- _9119629 _2Local |
| 700 | 1 | 0 |
_aDávila Ruiz, Diana. _9215738 _2Local |
| 700 | 1 | 0 |
_aRivera, Clara E. _9160144 _2Local |
| 999 |
_c230305 _d230305 |
||