000 00995nam a2200277Ia 4500
001 312438
003 OCoLC
005 20200403094000.0
008 130219s2011 mx a b 001 0 spa
020 _a9786074815191
050 0 0 _aHF5415
_b.L262418 2011
082 4 _a658.8
_bL2181m E
100 1 _aLamb, Charles W.
_942525
_2LEMB
240 1 0 _aMarketing.
_lSpanish
245 1 0 _aMarketing
_cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción Guadalupe Meza Staines; revisión Ma. de los Angeles Ramos Solano...[et al].. .
250 _a11 ava ed.
260 _aMéxico
_bCengage Larning
_cc2011.
300 _axxv,777 p.
_bill. col.
_c28 cm.
590 _aeigm 11/2013
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_9131165
_2Local
650 0 _aMarketing
_xManagement.
_9131165
_2Local
700 1 _aHair, Joseph F., Jr.
_2LEMB
_9107430
700 1 _aMeza Staines, Guadalupe
_97446
_2LEMB
700 1 _aMcDaniel, Carl.
_9133632
_2Local
999 _c230295
_d230295