| 000 | 00967nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 312268 | ||
| 005 | 20160527190657.0 | ||
| 008 | 121001s2014 ohuab b 001 0 eng d | ||
| 010 | _a 2012950625 | ||
| 020 | _a9781285073040 (pbk.) | ||
| 020 | _a1285073045 (pbk.) | ||
| 035 | _a(OCoLC)ocn800033249 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dBWX _dIQU _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M3586 2014 |
| 100 | 1 |
_aFerrell, O. C. _996014 _2Local |
|
| 245 | 1 | 0 |
_aMarketing strategy _btext and cases _cO.C. Ferrell, Michael D. Hartline. |
| 250 | _aSixth edition. | ||
| 260 |
_aMason, OH _bSouth-Western/Cengage Learning _cc2014. |
||
| 300 |
_axxvi, 587 pages _billustrations (some colour), map _c26 centimeters. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 650 | 0 |
_aMarketing _xManagement. _vCase studies. _9131165 _2Local |
|
| 700 | 1 |
_aHartline, Michael D. _9108607 _2Local |
|
| 999 |
_c230129 _d230129 |
||