000 00742nam a2200241Ia 4500
001 310732
005 20160527190358.0
008 110729s2012 caua 000 0 eng
010 _a 2011032015
020 _a9781412980531 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5823
_b.T155 2012
082 0 0 _a659.1
_223
100 1 _aTag, Nancy R.
_9282290
_2Local
245 1 0 _aAd critique
_bhow to deconstruct ads in order to build better advertising
_cNancy R. Tag.
260 _aThousand Oaks, Calif.
_bSAGE
_cc2012.
300 _axiv, 199 p.
_bill.
_c24 cm.
590 _aeigm 10/2012
650 0 _aAdvertising
_947734
_2LEMB
650 0 _aCriticism
_982281
_2Local
650 0 _aAdvertising
_xEvaluation.
_947734
_2LEMB
999 _c228776
_d228776