000 01393nam a2200313Ia 4500
001 310616
005 20160527190343.0
008 120111s2013 ohua b 001 0 eng d
010 _a 2012930782
020 _a9780538480871 (pbk., Student ed.)
020 _a0538480874
035 _a(OCoLC)ocn755698586
040 _aBTCTA
_beng
_cBTCTA
_dXBM
_dDLC
042 _alccopycat
097 0 0 _aHF5415.1265
_b.B275 2013
245 0 0 _aSocial media marketing
_ba strategic approach
_cMelissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
260 _aMason, Ohio
_bSouth-Western Cengage Learning
_cc2013.
300 _axv, 380 pages
_bcolored illustrations
_c28 centimeters.
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing
_vTextbooks.
_9115752
_2Local
650 0 _aViral marketing
_vTextbooks.
_9288538
_2Local
700 1 _aBarker, Melissa S.
_9199608
_2Local
700 1 _aNeher, Krista E.
_9257922
_2Local
700 1 _aBormann, Nicholas F.
_9203545
_2Local
700 1 _aBarker, Donald I.
_9199602
_2Local
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1307/2012930782-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1307/2012930782-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1307/2012930782-t.html
999 _c228666
_d228666