000 01447nam a2200373Ia 4500
001 310296
005 20180430143653.0
008 111031s2012 sp a frb 00 0bspa d
010 _a 2011044310
015 _aGBB1B3256
_2bnb
016 7 _a015899455
_2Uk
020 _a9788415505150
035 _a(OCoLC)ocn749857753
040 _aDLC
_beng
_cDLC
_dBTCTA
_dUKMGB
_dYDXCP
_dBWK
_dC#P
_dBDX
_dDLC
042 _apcc
050 0 0 _aHD30.2
_b.H645 2012
082 0 0 _a658.8/72
_223
084 _aSOC052000
_2bisacsh
092 0 _a658.872
_bH7451s
_b2012
_bE
100 1 _aHolloman, Christer.
_9235808
_2Local
240 1 4 _aThe social media MBA
_lSpanish.
245 1 4 _aMBA en social media
_bdesarrollo y aplicación de estrategias para utilizar los medios sociales con ventaja
_cChrister Holloman , co-authors: Eb Adeyeri ... [et al.]. ; prólogo de Francisco Cabrera... , [traducción : C.G. traductores].
260 _aBarcelona : España
_bProfit
_c2012.
300 _a299 p.
_bill.
_c23 cm.
490 0 _aMarketing y comunicación
500 _aTranslation of :The social media MBA , c 2012.
504 _aIncludes bibliographical references.
650 0 _aInformation Technology
_xManagement.
_9114627
_2Local
650 0 _aBranding (Marketing)
_9204258
_2Local
650 0 _aInternet marketing
_9115752
_2Local
650 0 _aCustomer relations
_983490
_2Local
650 0 _aSocial media
_2Local
_9278472
700 1 _aAdeyeri, Eb.
_9193641
_2Local
999 _c228373
_d228373