| 000 | 00925nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 309402 | ||
| 005 | 20160527190054.0 | ||
| 008 | 100708s2011 nyua b 001 0 eng | ||
| 010 | _a 2010028484 | ||
| 020 | _a9780073530055 (alk. paper) | ||
| 020 | _a0073530050 (alk. paper) | ||
| 035 | _a(OCoLC)ocn496956067 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.P387 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPeter, J. Paul. _9150158 _2Local |
|
| 245 | 1 | 0 |
_aMarketing management _bknowledge and skills _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill Irwin _cc2011. |
||
| 300 |
_axviii, 830 p. _bill. _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 650 | 0 |
_aMarketing _xManagement. _vCase studies. _9131165 _2Local |
|
| 700 | 1 |
_aDonnelly, James H. _988102 _2Local |
|
| 999 |
_c227536 _d227536 |
||