000			00668nam a2200181Ia 4500
001			307743
005			20160527185631.0
008			120822s2011 nyua b 001 0 eng
020			_a9780415668927
082	0	0	_a658.802 _bE938 _223
245	0	4	_aThe evolution of integrated marketing communications _cedited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
260			_aLondon _aNew York _bRoutledge _cc2011.
300			_aviii, 134 p. _bill. _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing _978740 _2Local
650	0	0	_aCustomer services _983493 _2Local
700	0	0	_aSchultz, Don E. _9166629 _2Local
999			_c225975 _d225975