000			02382nam a2200301Ia 4500
001			307527
005			20160527185603.0
008			100421s2010 enka b 001 0 eng d
010			_a 2010444428
020			_a184334565X
020			_a9781843345657
035			_a(OCoLC)ocn503046716
040			_aYDXCP _cYDXCP _dYKM _dCDX _dDLC
042			_alccopycat
050	0	0	_aZA4234.G64 _bS44 2010
082	0	0	_a025.04252 _bS4547g _223
100	1		_aSegev, Elad. _9275606 _2Local
245	1	0	_aGoogle and the digital divide _bthe bias of online knowledge _cElad Segev.
260			_aOxford _bChandos Pub. _c2010.
300			_axxxiv, 222 p. _bill. _c24 cm.
490	1		_aChandos internet series
520			_aAimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.
504			_aIncludes bibliographical references (p. 191-218) and index.
505	0		_aPower, communication and the internet -- The structure and power of search engines -- Google and the politics of online searching -- Users and uses of Google's information -- Mass media channels and the world of Google News -- Google's global mapping.
610	2	0	_aGoogle Firm _9104484 _2Local
650		0	_aSearch engines. _9275384 _2Local
650		0	_aInternet searching _9115767 _2Local
999			_c225779 _d225779