000 01513nam a2200277Ia 4500
001 307429
005 20190124022515.0
008 100623s2011 nyua b 001 0 eng
010 _a 2010026599
020 _a9780071742320 (alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5718.5
_b.F74 2011
082 0 0 _a808/.06665
_222
100 1 _aFreed, Richard C.
_9225450
_2Local
245 1 0 _aWriting winning business proposals
_cRichard C. Freed, Shervin Freed, Joe Romano.
250 _a3rd ed.
260 _aNew York
_bMcGraw-Hill
_cc2011.
300 _aviii, 311 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references (p. 303-306) and index.
505 0 _aUnderstanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary--the proposal development process.
650 0 _aProposal writing in business.
_9154373
_2Local
650 0 _aBusiness report writing
_2Local
_967279
700 1 _aFreed, Shervin.
_9225451
_2Local
700 1 _aRomano, Joseph D.
_9270992
_2Local
999 _c225701
_d225701