| 000 | 00871nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 307316 | ||
| 005 | 20160527185537.0 | ||
| 008 | 101028s2012 maua b 001 0 eng | ||
| 010 | _a 2010044390 | ||
| 020 | _a9780132538961 (pbk. : alk. paper) | ||
| 020 | _a0132538962 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2012 |
| 082 | 0 | 0 |
_a659.1 _bC648i5 _222 |
| 100 | 1 |
_aClow, Kenneth E. _9211143 _2Local |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications _cKenneth E. Clow, Donald Baack. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston _bPrentice Hall _cc2012. |
||
| 300 |
_axviii, 445 p. _bcol. ill. _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing _978740 _2Local |
|
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 700 | 1 |
_aBaack, Donald _9198685 _2Local |
|
| 999 |
_c225594 _d225594 |
||