| 000 | 00951nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 306900 | ||
| 005 | 20200403094000.0 | ||
| 008 | 071219s2008 ohu 000 0 eng | ||
| 010 | _a 2007943568 | ||
| 020 | _a9780324659801 (student edition pkg) | ||
| 020 | _a9780324586510 (se bk. only) | ||
| 020 | _a9780324586527 (instructor edition pkg) | ||
| 020 | _a9780324586497 (ie bk. only) | ||
| 040 |
_aDLC _cDLC |
||
| 092 | 0 |
_a658.8 _bL2181m2 |
|
| 100 | 1 |
_aLamb, Charles W. _942525 _2LEMB |
|
| 245 | 1 | 0 |
_aMktg 2.0 _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a2nd ed. | ||
| 260 |
_aMason, OH _bSouth-Western, Cengage Learning _c2008. |
||
| 300 |
_ax, 326, [38] p. _bill. _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aMarketing _9131165 _2Local |
| 650 | 0 | 0 |
_aMarketing research _9131175 _2Local |
| 700 | 0 | 0 |
_aHair, Joseph F., Jr. _2LEMB _9107430 |
| 700 | 0 | 0 |
_aMcDaniel, Carl. _9133632 _2Local |
| 999 |
_c225219 _d225219 |
||